The Sticky Story

Sticky was founded on the conviction that innovation starts with visual impact. Our team includes some of the most talented professionals in visual engagement and data analytics. We leveraged our experience to create the Sticky platform with a fanatical focus on providing every marketers the tools they need to drive and maximize visual impact.

In 2009 Sticky spun out of Tobii Technologies, the largest hardware eye tracking company in the world, with a clear goal of making the benefits of eye tracking accessible on the internet.

We are growing rapidly and always looking for great team members in all areas at each of our offices. Please contact us if you would like to learn more.


Management Team

Hans Lee

Chief Executive Officer

Hans is a driven entrepreneur and leader who has spent the last decade focusing on creating advances in human computer interaction and developing them into products.  He has experiences as CTO at EmSense Corporations, at the MIT Media Lab and working with multiple startups.

Nitin Gupta

Chief Business Officer

With over 20 years of industry experience, Nitin leads our business strategy and execution. This also includes growing our customer base through strategic partnerships. Prior to Sticky, Nitin held leadership positions in several Valley based startups and fortune 100 companies. He has an MBA from the Kellogg School of Management.

Lars Nyhed

VP Engineering

Lars has extensive experience in software development and has worked in leading positions in the software industry over the last 15 years.

Magnus Linde

Head of Data Analytics

Magnus has worked with market research the last 20 years and mixes experiences from senior positions at brand advertisers and publishers as well as consultancies and agencies. 


Board of Directors

Bo Mattsson

Jarkko Penttilä

Jeppe Zink

Exec Chairman

Founder and CEO of CINT, the world’s largest panel exchange company SVP Swedbank Markets, Nordnet Bank

John Elvesjö

CTO and co-founder of Tobii Technology



Partner, Conor Venture Partners Other board positions: AnaCatum, Scint-X


Haakkan Overli

General Partner, Dawn  


General Partner at Northzone


San Francisco

600 California St, 

San Francisco, CA, 94109, USA


New York

79 Madison Ave,

New York, NY, 10016, USA



c/o The Park, 

Sveavägen 98,

11350 Stockholm, Sweden