AIRLINE A VS COMPETITORS
With Sticky's SeenMap, Airline A can tell where its customers look and improve its site.
- Airline A is MISSING OUT on conversions
- Airline A's main CTA is missed by 60%
- It takes 6.7 seconds to first notice the CTA
OBJECTIVE: A comparison of different airline websites to see the relative performance.
Analysis: From a visual standpoint, Airline A's CTA is vastly underperforming; resulting in a loss of potential conversions and revenue.