AIRLINE A VS COMPETITORS

With Sticky's SeenMap, Airline A can tell where its customers look and improve its site.

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TAKEAWAYS

  • Airline A is MISSING OUT on conversions
  • Airline A's main CTA is missed by 60%
  • It takes 6.7 seconds to first notice the CTA

OBJECTIVE: A comparison of different airline websites to see the relative performance.

Analysis:  From a visual standpoint, Airline A's CTA is vastly underperforming; resulting in a loss of potential conversions and revenue.

 
American Airline's Areas of Interest

Airline A

AmericanAirlines_SeenOrder.jpg

Airline B

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Airline C