According to a study by Nielsen in 2014, advertisers in the US spent nearly $2.5 Billion on ads during the holiday season and that number is sure to be bigger this year. So for fun, we decided to run some Sticky eye tracking tests on the best Christmas ads from top brands around the world to see how they performed.
People can receive hundreds of emails a day, making it all the more crucial that an email contain short, digestible pieces of information to avoid being skimmed or skipped and deleted all together.
There is a direct correlation between % SEEN (what % of viewers saw an area) and action taken, allowing you to predict and improve CTR based on the % SEEN metric before launching a campaign
We are back for &Then 2016 and we’re excited to show you what we’ve been up to!
Viewable online ads typically receive 0.7 seconds gaze time. Study reveals danger in optimising campaigns for viewability. Cluttered environments see ad gaze time drop 37%
Geico's award-winning "Unskippable Ad" campaign took an unprecedented approach to pre-roll advertising by breaking all of the traditional rules. But is it really “unskippable”?
Interested in increasing the shareability of your video content? Who isn't?! Today we made some awesome updates to the Sticky platform that can help double your video shares and increase sales.
What the Internet Can Teach Us About Visual Engagement
Happy Digital Optimizer Appreciation Day! Yes that’s right, we invented our very own holiday to show our appreciation for all the hardworking digital marketers who make content engaging, and keep us coming back for more.
Sticky will be at dmexco in Cologne and would love to see you there! Come and see Jean Templin talk about how visibility and seen data work together.