November 2, 2016

Nostalgia Marketing: Why Brands Choose to Resurrect Retired Products, Mascots, and Ad Campaigns

October 12, 2016

Eye-Tracking Study: How Long Do Ads Need to Be Displayed to Be Seen?

October 11, 2016

What’s more important than search results position in driving clicks?

October 6, 2016

Is Viewability Actually A Useful Metric?

October 5, 2016

Here’s how marketing research is looking past consumers and connecting with their bodies

October 4, 2016

Sticky Appoints Nitin Gupta Chief Business Officer

September 30, 2016

Guidelines for online ad viewability 'are nonsense' - DecisionMarketing

September 30, 2016

Online ads need to be on screen for at least 14 seconds to be seen, finds eye-tracking study

September 30, 2016

New Study Casts Shadow Over Current Viewability Standards

September 30, 2016

Eye-tracking heat maps explain what people are drawn to and why (15 Photos)

September 30, 2016

The effect of clutter on ad gaze time and viewability

September 30, 2016

Online ads need to be viewable for 14 seconds to be seen

September 30, 2016

14 seconds viewability needed

September 30, 2016

Online ads must be viewable for 14 seconds to be seen, says eye-tracking study

September 29, 2016

Your ad is viewable but did anybody see it?

September 29, 2016

Were This Year’s Most Controversial Logo Changes Effective? [Original Research]

September 15, 2016

Visual engagement – building memory structures and breaking through the clutter

August 26, 2016

5 Mistakes Brands Make in Content Optimization

August 29, 2016

These eye-tracking heat maps show what people really care about

August 26, 2016

Seven Dmexco talks you can't afford to miss

August 26, 2016

It’s No Secret That Millennials Are a Tough Bunch to Market to, But This is Ridiculous!

August 25, 2016

Ultimate DIGITAL Design GUIDE

August 10, 2016

Sticky Helps Marketers Solve the Mystery of Video Engagement

July 7, 2016

Visual engagement metrics: Your optimization secret weapon

June 21, 2016

Awesome Eye Tracking Solutions to Optimize Digital Content

May 25, 2016

STICKY INTRODUCES 'INSIGHT & AUDIT' PLATFORM TO MEASURE AND OPTIMIZE THE VALUE OF THE VISUAL WEB

May 20, 2016

5 Dynamic Ways to Optimize Your Brand Content

March 23, 2016

WE NEED TO CLOSE THE CHASM BETWEEN BRAND GOALS AND PUBLISHER METRICS

December 29, 2015

STICKY, A WEB-BASED EYE TRACKER, CAN NOW TRACK YOUR EMOTIONS

December 8, 2015

STICKY PIONEERS EYE-TRACKING AND FACIAL CODING TO DISCOVER VIDEO ADS’ IMPACT

November 12, 2015

REAL-TIME DATA ISN’T ALWAYS NECESSARY

November 10, 2015

STICKY ANNOUNCES MILESTONE WIN IN DIGITAL MARKETING ASSOCIATION'S (DMA) HOT ZONE COMPETITION FOR THE BEST ADTECH, MARTECH STARTUPS

REAL-TIME WITH PRESIDENTIAL SITES: SANDERS WINS INDIES, WHERE'S 'HILARY?'

October 14, 2015

EYE TRACKING FOR DUMMIES WITH STICKY

October 9, 2015

CREATIVES NEED BETTER DATA

October 5, 2015

STARTUP HOT ZONE CONTESTANTS ANNOUNCED BY DMA

September 11, 2015

FOR BRANDS, BREAKING UP WITH FRAUD IS HARD TO DO

August 26, 2015

AD FRAUDSTERS’ NEXT MAJOR TARGET: MOBILE

July 23, 2015

STICKY'S BIOMETRIC ONLINE EYE-TRACKING TECHNOLOGY - A Q&A WITH PRESIDENT JEFF BANDER

June 19, 2015

CALLING OUT SUPPLIERS OF FRAUDULENT INVENTORY WILL GO A LONG WAY

June 18th, 2015

HIDDEN THREATS TO MEASUREMENT NEUTRALITY IN DIGITAL ADVERTISING

May 8, 2015

BROUGHT TO YOU BY THE CONSUMERS: TRIPLELIFT, STICKY UNCOVER PREFERRED NATIVE AD DISCLOSURES

May 4, 2015

DATA CAN REVEAL CONSUMERS’ EMOTIONAL IMPACT FROM ADS

May 1, 2015

STICKY RAISES $5 MILLION IN FUNDING TO REVOLUTIONIZE HOW MARKETERS AND PUBLISHERS SEE CONSUMERS' ONLINE BEHAVIOR

April 29, 2015

STICKY: ‘THE ABILITY TO BE SEEN IS NICE, BUT ACTUALLY BEING SEEN IS BETTER’

April 29, 2015

STICKY RAISES $5M TO HELP PUBLISHERS AND ADVERTISERS TRACK YOUR ATTENTION

April 29, 2015
Sticky announced a $5 million Series A round. 

GETTING BEHIND THE EYEBALLS

March 19, 2015
Digital advertisers today -- and the majority of companies that provide services to them -- focus almost entirely on eyeballs: ensuring that an ad is seen.

FORGET VIEWABILITY - NIELSEN STUDY SHOWS WHAT'S ON MOBILE USERS' MINDS

March 11, 2015
Eye-tracking technology also made waves last week, when Sticky, an eye-tracking firm, claimed to come up with a new way to lower the cost of using eye-tracking technology to run tests.  The entire conversation revolves around understanding whether consumers are paying attention to ads, which is the fire underneath the viewability debate, as well.

THE EYES HAVE IT: BREAKTHROUGH ENABLES SIMPLE METHOD TO PROVE WHICH AD GETS SEEN...

March 5, 2015
In a development that could make the viewability debate moot for many advertisers, a promising eye-tracking technology company has had a breakthrough that will dramatically lower the costs -- and ease of access -- to brands, agencies, publishers and others that want to benchmark the performance of their advertising. 

WHAT'S WORSE -- A DISAPPEARING AD OR ONE THAT ISN'T SEEN AT ALL?

Feb 16, 2015
Snapchat Ads May Be Worth $750,000 If They Are Seen 

WHO'S TO BLAME WHEN A DIGITAL CAMPAIGN GOES WRONG?

January 26, 2015
How Agencies and Clients Can Improve Digital Campaigns without Finger-Pointing.

YOUR AD WAS DISPLAYED CROSS-SCREEN, BUT WAS IT ACTUALLY SEEN?

Nov 21, 2014
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  This column is written by Ephraim Bander, president and chief revenue officer at Sticky. 

STICKY FINDS THAT JUST 16 SECONDS OF THE AVERAGE 30 SECOND PRE-ROLL IS ACTUALLY VIEWED

Nov 5, 2014
 In today’s marketplace, the success of online videos is measured by how long the video ran. But just because a video ran, does not mean consumers were looking at it. 

PUBLISHERS NEED TO HELP BRANDS MOVE BEYOND THE CTR

Oct 31, 2014
The Sell Sider” is a column written by the sell side of the digital media community.  Today's column is written by Ephraim Bander, president and chief revenue officer at Sticky.
 

A BRIEF HISTORY OF BUYING TIME

Oct 26, 2014
Sticky, a company that been using webcam and mobile phone cameras to conduct affordable eye-tracking research for major brands to test their ads, is looking into applying the same technology as a proof-of-performance metric that can also guarantee consumers looked at advertising.
 

STICKY MAKES 2014 DATA ADVERTISING TECHNOLOGY FINALIST

Oct 22, 2014
MCA 2014: Sticky is selected as a 2014 Data Advertising Technology Finalist

STICKY PUTS THE ‘EYE’ IN DIY WITH NEW AUTOMATED EYE-TRACKING TOOL  

Oct 16, 2014

 

STICKY LAUNCHES AUTOGAZER PLATFORM, A SELF-SERVE ONLINE EYE-TRACKING RESEARCH TOOL 

Oct 16, 2014
Sticky Launches Autogazer Platform - The World's First Self-Serve Online Eye-Tracking Research Tool

STICKY: THE IMPORTANCE OF EYE TRACKING TECHNOLOGY IN DIGITAL ADVERTISING

   Oct 10, 2014
   Interview with Underscore Marketing featured on The MakeGood. 
 

YVES SAINT LAURENT DAZZLES WITH PAGESKIN PLUS

Sept 22, 2014
Sticky partnership with InSkin Media proves 100% viewability & high impact ad recall for Yves Saint Laurent PageSkin Plus

INFOGRAPHIC: VIEWABLE VS. SEEN

August 28, 2014
GumGum infographic evaluates Viewable vs. SEEN in display advertising

AUDI MAKES A STATEMENT WITH INSKIN VIDEO

August 6, 2014
Sticky partnership with InSkin Media proves visual attention for new Audi A8 campaign.

VIEWABILITY IS NO GUARANTEE OF BEING SEEN 

     April 1, 2014
     MRC Gives Green Light to Viewable Impressions, But It's Not Enough

STICKY WINS IMEDIA 2013 NEXT WAVE AWARD

Oct 24, 2013 / PRESS RELEASE
Sticky, the only media technology company that provides a platform to ensure display ads actually get seen, has been awarded iMedia's Next Wave Award. 

AD TECH: THE RETURN OF THE MARKETER

Oct 16, 2013
A follow up interview explores a new Sticky case study featuring a Gatorade ad's performance across five different sites, with surprising results. 

STICKY: ONLY 14% OF ONLINE ADS ARE SEEN

Oct 10, 2013
While viewability metrics would suggest that close to 50% of ads are seen, Sticky's data says it's actually just 14%.

VIEWABILITY ON STEROIDS

Oct 10, 2013
New research from media tech company Sticky has found that, depending on the website, between 30 and 70% of all viewable ads might as well be invisible. 

AD-TRACKING TOOL INCREASES SITES' CPM, AIDS BRAND MARKETERS

July 19, 2013
Publishers have a new tool that helps to convince brands like AT&T, Garnier, General Motors, Olay, and Verizon to allocate advertising dollars on their sites, even paying higher prices for CPMs.

WHEN AN ONLINE AD IS 'VIEWABLE,' IS ANYBODY ACTUALLY LOOKING? 

July 17, 2013
When big brands like AT&T and General Motors pay online publishers to advertise to you on their sites, how often is their message actually getting through? According to a study released Wednesday by media tech firm Sticky, online ads may remain unseen as much as 77% of the time.

P&G SLASHES WASTEFUL DISPLAY AD BUDGETS USING EYE-TRACKING 

May 30, 2013
Procter & Gamble and eye-tracking firm Sticky (formerly EyeTrackShop) have announced a European-based partnership that will likely expand to other global regions. 

STICKY'S BRANDING HIGHLY COMMENDED BY IAB

May 28, 2013 / PRESS RELEASE
Sticky received IAB Europe’s 2013 Highly Commended Research Award at IAB Europe’s Interact conference for its branding research for Procter & Gamble.

STICKY PRESIDENT NAMED 2013 ARF GREAT MIND AWARD WINNER

April 18, 2013 / PRESS RELEASE
Media technology company Sticky announced today that President Jeff Bander has been named winner of the Advertising Research Foundation’s (ARF) Innovation Award.

STICKY RAISES $3M TO IMPROVE AD ACCOUNTABILITY WITH EYE TRACKING

April 11, 2013
Sticky, a startup using eye-tracking technology to measure ad effectiveness, has raised $3 million in new funding.

WHAT IF THEY DON’T HEAR YOUR $4 MILLION AD?

February 15, 2013
With an average segment of the Super Bowl audience watching the game in large noisy groups, communicating a message without sound is critical. And with a $4 million price tag, a lot is at stake if advertisers get this wrong.

LOSING GAME: SUPER BOWL ADS AND THE MUTE BUTTON

January 31, 2013
According to Sticky data being released today, 28 percent of an ad's impact is lost in terms of brand recall and general perception of the spot if the sound is off

FACEBOOK’S NEW AD FORMAT OUTPERFORMS STANDARD ADS

January 21, 2013
A new study has shown that Facebook's new ad format outperforms the social networking site's standard adverts by over 200%

HEATMAP: WHAT YOU REALLY SEE WHEN YOU LOOK AT FACEBOOK

January 9, 2013
This visual heatmap of where users actually look when they look at Facebook shows that "Page Post Ads" — which are the new ads that show up inside a users' news feed, rather than in display boxes at the side of the page — are 200 percent more likely to be seen than standard ads.