Waste Disposal Service A VS Competitor

With Sticky's SeenMap, Waste Disposal Service A can tell where its customers look and improve its site.

 
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TAKEAWAYS

  • People spend twice as long on Waste Disposal Service A's image
  • Survey results show a preference for Waste Disposal Service B's image

OBJECTIVE: A comparative analysis to evaluate the performance of Waste Disposal Service A's ad compared to its competitor's ad. 

ANALYSIS: Waste Disposal Service A's image takes a lot of visual attention away from the message and brand. Waste Disposal Service B's ad is perceived as easier to understand, as people see the brand and read the message earlier. 

 

Waste Disposal Company A

American Airline's Areas of Interest

Competitor